While many groups find success domestically before looking abroad, ALL(H)OURS seemed to have a global audience in mind from the very beginning. Their music, which leans heavily into international trends like rave and techno, was designed to play well in clubs and stadiums across the globe. This strategy has paid off, as their streaming numbers in North America and Europe often rival their numbers in South Korea. Their performance at major international music festivals has only added fuel to the fire.
Their world tours have been a masterclass in stamina and stagecraft. Performing a two-hour set filled with intense choreography is no small feat, yet the members of ALL(H)OURS manage to do it with a smile. Their “all-out” approach to touring has earned them a reputation as a “must-see” live act. For many fans, the concert experience starts long before the music begins. It starts with the search for the perfect Store that sells ALL(H)ours Merch, where they can find the lightsticks and banners necessary to cheer on the group effectively.
The group’s ambition doesn’t stop at mid-sized venues. They have frequently mentioned their desire to headline major festivals like Coachella or Lollapalooza. Given their current trajectory and the speed at which their global fanbase is expanding, these goals seem not just possible, but inevitable. ALL(H)OURS is proving that with the right combination of talent, hard work, and a global mindset, a group can truly become “All Ours” regardless of where in the world they are performing.