💗 The Story of BLACKPINK Merch

Founded: 2017
Origin: Seoul, South Korea

When BLACKPINK exploded onto the global stage with “BOOMBAYAH” and “Whistle,” they redefined what it meant to be a modern pop group — fierce, elegant, and unapologetically powerful. Their music wasn’t just sound — it was style, confidence, and art.

As BLACKPINK’s influence expanded beyond K-pop into fashion, luxury, and culture, YG Entertainment saw an opportunity to give fans a way to wear the BLACKPINK spirit. Thus, in 2017, BLACKPINK Merch was born — the official home of all things BLINK, designed to capture the group’s bold duality: black for strength, pink for confidence and love.

🖤💗 Origins

The first BLACKPINK Merch collection launched alongside the “As If It’s Your Last” era — featuring sleek black-and-pink hoodies, embroidered caps, and collectible photo sets. It quickly became a phenomenon, selling out within hours and setting the tone for future drops.

Each comeback brought a new wave of designs that reflected the group’s evolving artistry:

  • 2018 – “DDU-DU DDU-DU” Era: Luxury-inspired streetwear — metallic accents, chain details, and bold graphics.

  • 2020 – “How You Like That” Era: Reflective silver tones and gradient styles symbolizing resilience and transformation.

  • 2021 – “The Album” Capsule: Minimalist black-on-black pieces with lyric embroidery and premium cuts.

  • 2023 – “Born Pink” Era: Elegant satin jackets, pastel crop tops, and collectible accessories celebrating BLACKPINK’s global tour.

Each collection became a celebration of the group’s message — empowerment, elegance, and individuality.

💎 From Pop Culture to Lifestyle

In 2019, BLACKPINK Merch opened its first pop-up boutique in Seoul’s Gangnam district, designed as an immersive art-meets-fashion space. The store featured music video installations, holographic displays, and exclusive tour wear.

Following its success, BLACKPINK Merch expanded to Tokyo, Los Angeles, and London, offering BLINKs around the world a chance to experience the group’s aesthetic in person.

The brand also introduced BLACKPINK Atelier, a premium sub-line that blends K-pop style with contemporary street fashion — focusing on sustainability, fine detailing, and high-end collaborations with Korean designers.

🌍 Today

Today, BLACKPINK Merch stands as a global lifestyle brand — representing empowerment, unity, and the artistry of BLACKPINK.

Every drop is carefully curated to reflect the members’ personalities and the group’s musical eras, from bold stage energy to subtle elegance. With eco-friendly materials, collectible packaging, and limited runs, BLACKPINK Merch continues to set the standard for K-pop fashion worldwide.

Whether you’re attending a concert or expressing your love daily, every item carries one message:

“In your area — always.”

✨ Brand Motto

“Bold like black. Bright like pink.”